Coal & Cedar
VIP keyring and illustrated bar coasters.
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Coal & Cedar is a Newcastle institution cocktail bar. They asked us to design a VIP keyring for hospitality workers to receive discounts and off menu items and a set of coasters that reflect the venue, so the bar's personality lands in guests hands and on their tables.
The Brief.
Coal & Cedar is a Newcastle institution cocktail bar. They asked us to design a VIP keyring for hospitality workers to receive discounts and off menu items and a set of coasters that reflect the venue, so the bar's personality lands in guests hands and on their tables.
The illustration.
The coasters are hand illustrated to reflect two staple cocktails found on any good menu: an old fashioned and a dirty martini, We wanted them to be similar in design so it gives the set a clear, recognisable look.
The Why.
bar merchandise works Coasters sit on the table and keyrings travel in pockets, so they keep a bar's brand in front of guests long after the night out. Done well, they feel like part of the venue, not an afterthought.
What we delivered.
Hand illustrated coasters
VIP keyring design
Production Assistance
Project details
Client: Coal & Cedar
Location: 380 Hunter St Newcastle 2300
Services: Cocktail Bar Merchandise
Year: 2026
Photography: Second Nature Studio
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