Brand Refresh / Package Design

ZEN DEN ELTHAM

After a decade with the same branding, Zen Den Cafe, a much-loved institution in Eltham, VIC, approached us for a complete visual refresh. Known for their welcoming energy and in-house products, the team wanted to evolve from their original earthy, hippy aesthetic into something more modern, clean, and visually striking without losing their sense of warmth. We worked closely with the owners to create a new brand identity that reflects their current vision: a stylish, approachable look with stronger design foundations. The project included a full logo suite, updated colour palette, typography system, and packaging design for their in-house products including jams, marmalades, and takeaway coffee items.

The result is a visual identity that feels elevated and fresh, yet still rooted in the character that made Zen Den a local favourite.