By Franka
Hand drawn logo, brand identity and packaging for a dog accessories brand.
-
By Franka is an Australian dog accessories brand founded by Alex Davidson. We created the hand drawn logo and the brand identity, designed to work seamlessly across the packaging for the range.
The Brief.
By Franka makes ceramic dog bowls designed for long eared dogs like Cocker Spaniels and Cavaliers, plus feeding mats, slip leads and walk accessories. The brand needed an identity as friendly and distinctive as the products.
The idea.
We drew the Franka logo by hand, so the brand has a personality that feels made, not manufactured. The logo is simple enough to be moulded into the side of a ceramic bowl and embossed into a silicone feeding mat, so it shows up on the product itself.
The identity.
The range comes in soft, food inspired colours including Butter, Chocolate, Powder Blue, Milk, Cherry and Olive. These colours were chosen to fit in as a house accessory while still being functional.
Packaging Design.
The packaging carries the brand from the shelf to the lead.
What we delivered.
Hand drawn logo
Brand identity
Packaging design
Colour palette and typography
Project details
Client: By Franka
Location: Newcastle NSW
Services: Logo design, brand identity, packaging design
Year: 2025
Photography: Second Nature Studio
Opening a cafe, bar or restaurant? We design brand identities, signage and murals for venues across Newcastle, Sydney and Australia.
View our branding packages or book an intro call.