Rebrand & Website Refresh

The Greenroof Hotel is a Newcastle institution. A pub with history, regulars, and stories built into the walls. They approached us for a full rebrand and creative direction to reconnect the venue with its roots, a classic Australian pub feel, refreshed with a more cohesive identity.

The old branding leaned too soft, with rounded fonts and pastel tones that didn’t reflect the energy of the venue. We stripped it back and built something that felt more true to the space: bold, local, welcoming, and unapologetically pubby. The new direction takes cues from traditional corner pubs and vintage beer branding, while keeping room for playfulness in voice and layout.

The project included a full logo suite, menu design, custom venue illustration, signage, web layout, and creative direction across all brand touchpoints.

The result is a visual identity that feels familiar but sharper something that finally reflects the personality and history of the Greenroof.