Design That Feels Second Nature.

Strategy led design studio for Hospitality, Lifestyle, Entertainment & Creative Brands.

Why Work With Us?

We’re a Newcastle-based branding and design studio helping hospitality, lifestyle, and creative businesses build brands that don’t just look good..they last. At Second Nature Co, we combine strategy led design with cultural insight to create visual identities that connect with real people. From logos and websites to signage and packaging, every touchpoint is crafted with clarity, purpose, and style. If you’re ready to elevate your business with branding that feels authentic and looks sharp, let’s make something that feels second nature.

Featured Projects

Branding project for Lolas cafe & bar: hospitality business located on Darby st, Newcastle NSW

Lolas Darby St

We Designed a full branding suite for Lola’s on Darby, A sexy new cafe and bar in Newcastle. Logo design, signage, menus, and visual identity capturing a retro yet modern hospitality vibe.

Branding assets for Zen Den cafe hospitality business located in Eltham, Victoria

Zen Den Eltham

Rebrand completed for an Eltham institution — Zen Den Cafe, including logo design, brand identity, and packaging for their in-house products. Modern, Clean design that aligned with their cafe’s values. View Project

Branding and logo project for Skips Deli sandwhich shop: hospitality business located in Newcastle , NSW

Skips Deli

We created a bold, Nostalgic brand identity for Skips Deli, a sandwich shop based in Lambton NSW. Delivered logo, Menu, signage, merch, and a visual style inspired by classic delis with a fun personality.
View Project

DESIGN THAT FEELS LIKE SECOND NATURE.

DESIGN THAT FEELS LIKE SECOND NATURE.

Love From Our Clients

  • "Second Nature gave us a bold, nostalgic identity that feels fresh and totally on-brand, We also get compliments of the logo daily."

  • "They nailed Our cafe rebrand beautifully! clean, calm, and aligned with our vision."

  • "The whole branding process felt easy with Second Nature — we felt heard every step of the way."

  • "The guys at second nature turned around a urgent website build we needed in 3 days, would highly recommend!"

Our Clients

  • WD-40 logo on a white background.

    WD-40

  • Supercarts Championship logo featuring a stylized racing car and the text 'Supercarts Championship' in blue.

    V8 Supercars

  • Greenroof Hamilton logo with blue background and white text.

    Greenroof Hotel

  • Starward Whisky logo in dark blue font.

    Starward

  • Logo with a dark blue background and white handwritten-style text that reads 'Secret Sounds'.

    Secret Sounds

  • Logo of Drop Bear Coffee Co with bold blue text.

    Drop Bear Coffee Roasters

  • Logo for Kippy's Deli featuring a cartoon slice of cheese with eyes and arms, holding a sandwich, with the text 'Kippy's Deli' above.

    Skips Deli

  • A blue and white shield-shaped graphic with a stylized mountain or peaked design at the top and a striped pattern below.

    Morning Market

  • Sign for The Regal Inn, established in 1979.

    The Regal tavern

  • Logo for FRANKA Dog products

    Franka

  • Crafted trademarked logo in dark blue text

    Crafted Furniture

  • Sunny Boy Kiosk Logo

    SunnyBoy Kiosk

  • Zen Den cafe Eltham logo

    Zen Den

  • Logo with the text 'King Street' written in blue, stylized font with a lightning bolt design.

    King St Hotel

  • Text image saying 'LOLAS' in bold, blue letters.

    Lolas on Darby

  • Officeworks logo in blue and white

    Officeworks

  • Logo of Specsavers, an optical retail chain with a blue oval background and white text.

    Specsavers

WORK WITH US